Campus Tee

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    In honor of kicking off our first ever SWL campus reps program + the start of a new school year, we present to you the Campus Tee!

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    This retro, ringer style tee is just simple enough to mix in with your favorite pair of jeans, combat boots, or a flannel. Subtle black edges on the sleeves and neckline give off that vintage “camp tee” vibe. Staying true to the simplistic design - the front of this tee is blank but with 00 and “SOWOLO”  on the back of the tee, you’ll be repping the #swlfamily wherever you are! When you feel comfortable in this fun tee + it prompts conversation, you can be confident in going out and reminding people they are worthy of love!

    Start a movement of self love on your campus (and if you’re not in college - start a movement wherever you are)!!

    Now available for pre-order at soworthloving.tumblr.com

  • You Are Tee 2.0

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    Guess who is back! The You Are Tee has been reinvented and we can’t wait for you to get your hands on one, and for you to get one in the hands of the people you love most!

    Designed & loved on by the amazingly talented Michaella Jelin of Yellow Bird Visuals

    This SWL staple phrase simply states all that we want you know. Just five words strung together. Holding so much weight.

    “YOU ARE SO WORTH LOVING”

    And that you are. We hope this tee will be a reminder to you when the bad days come. You might stumble, you might sway, but we promise we’ll always stay close to your side. This shirt is also perfect for your friend that is struggling and needs a boost of encouragement. When you order one as a gift, you can ask us to write a note to a friend! Just tell us what you want it to say in the notes section!

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    Style this tee with a skirt, fun shorts, distressed denim, etc. ! Tie in the middle (like Hannah, above) or the side. Or you can cut the bottom hem to create a crop!

    The You Are Tee is for the days it may be hard to even glance at yourself in the mirror. Slide on this super soft, premium quality, vintage feel tee + look down for a constant and tangible remind that you are worthy of love!

    soworthloving.com

    All images photographed by Yellow Bird Visuals

  • Bye Bye Summer

  • We’ve had a good run with our denim shorts + floppy hats + sunnies + sandals this year but we are ready for scarfs + jeans + boots + beanies! Maybe we are a little crazy for beckoning Fall before Summer has said its official farewell - we just can’t help ourselves! If you are anything like us in this way then have no fear, we have the perfect transition pieces that work between Summer and Fall.

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    A pair of flare leg jeans, the Imperfect Tee, and neutral colored wedged heels.

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    The Wildflower Tee tucked into a long skirt with a chunky pair of heeled sandals.

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    The Campfire Tee paired with boyfriend jeans + accent jewelry.

    The possibilities are endless with our current collection and we promise no tee is a bad choice - super soft, premium quality, and make with love. Ready to make it’s way to your closet.

    soworthloving.com

  • TONIGHT!! We are so stoked to introduce this tank to the SWL collection. Mark these words, the game is being changed tonight. 

    Whether you are working out, skateboarding, or hanging out you are going to want this tank! Comfortable, ready for adventure, and minimal enough to pair with anything!! 

    Get ready because the SWL tank drops tonight at Midnight! Order one for you + a bro // soworthloving.com

    All images by Yellow Bird Visuals

  • BACK AGAIN! We are so stoked to be collaborating with The Giving Keys again on these worthy key necklaces!
The Giving Keys employees people transitioning out of homelessness + encourages the sharing of positive messages and we love that!
These...
  • BACK AGAIN! We are so stoked to be collaborating with The Giving Keys again on these worthy key necklaces! 

    The Giving Keys employees people transitioning out of homelessness + encourages the sharing of positive messages and we love that!

    These rockin’ necklaces are available in our store now so go snag yourself one or order one for someone you think may need a reminder that they are worthy of love!! // soworthloving.com

  • The Wildflower Tee :: Our favorite Summer go-toIt is white and lightweight so you won’t be sweating your butt off as you walk from one adventure to the next!
It is a premium quality 50/50 cotton modal blend that won’t fray - but treat it well and...
  • The Wildflower Tee :: Our favorite Summer go-to

    It is white and lightweight so you won’t be sweating your butt off as you walk from one adventure to the next!

    It is a premium quality 50/50 cotton modal blend that won’t fray - but treat it well and wash with care!!

    Buy one for a friend & we can include a note! Just leave a note in the comments section of your order of what you would want the note to say!

  • You Are Tee 2.0

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    Guess who is back! The You Are Tee has been reinvented and we can’t wait for you to get your hands on one, and for you to get one in the hands of the people you love most!

    Designed & loved on by the amazingly talented Michaella Jelin of Yellow Bird Visuals 

    This SWL staple phrase simply states all that we want you know. Just five words strung together. Holding so much weight.

    “You Are So Worth Loving”

    And that you are. We hope this tee will be a reminder to you when the bad days come. You might stumble, you might sway, but we promise we’ll always stay close to your side. This shirt is also perfect for your friend that is struggling and needs a boost of encouragement. When you order one as a gift, you can ask us to write a note to a friend! Just tell us what you want it to say in the notes section!

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    Style this tee with a skirt, fun shorts, distressed denim, etc. ! Tie in the middle (like Hannah, above) or the side. Or you can cut the bottom hem to create a crop!

    The You Are Tee is for the days it may be hard to even glance at yourself in the mirror. Slide on this super soft, premium quality, vintage feel tee + look down for a constant and tangible remind that you are worthy of love!

    All images photographed by Yellow Bird Visuals

  • Summer In The City

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    Most Summer days don’t consist of rooftop pool photo shoots in our favorite city. However, when we get the chance to hang out on donut + ice cream cone floaties and snap pictures in über soft SWL tees we can’t say no!!

    This summer we are loving high waisted denim and high waisted bikini bottoms paired with crop tees (we cut em’ ourselves!) and over sized tees tied on the side or middle. And of course we can’t go without a good pair of sunnies. These are our Summer looks! How are you going to rock SWL as the months heat up?!

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    Metallic, high wasted bikini + the Wildflower Tee tied to the side // Hair: Top knot half bun // Rounded, black sunnies

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    Left - high wasted, light wash denim shorts + the Go With The Flow tee // Right - Linen, yellow shorts + Wildflower tee + flower crow

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    Left- High waisted, black denim shorts + sleeveless chambray button up + Wildflower tee tied in front + black hat // Middle - Light wash, high waisted shorts + Campfire tee // Right- floral, thai pants + Wildflower tee

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    Metallic, high waisted bikini + Wildflower tee tied in middle

    Photographer - Yellow Bird Visuals || Location - The W Hotel Buckhead, Atlanta

    All tees pictured can be purchased at soworthloving.com!

    It’s a SWL summer, babe!

  • In Full Bloom

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    “Like wild flowers, you must allow yourself to grow in all the places people thought you never would.” -E.V

    Somehow in the Summertime everything seems to come alive. There is an air of freedom lingering about us + gardens of blooms encompassing our every view - inspiring us to take leaps of faith, go on spontaneous adventures, and proudly wear our newly sprouted foliage.

    Keep the wild in you.

    Not the wild we know as destructive, irresponsible, and careless. The wild we are beginning to know as free, inspiring, and world changing // “Some seasons are just meant for you to be free like a wildflower, full of whimsy & wonder & to grow in the most unlikely and unknown places.” - Michaella Jelin

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    The Wildflower Tee is made to inspire - a simple + minimal reminder that you are made to grow in bold places. You have deep roots and potential beyond your wildest dreams. You are not defined by the expectations of those around you and we hope on your hardest days you can put this tee on and remember that!

    soworthloving.com

  • How We Wear It – Love You. Love People. Tee

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    Love You. Love People. // / It is a process to learn but it’s worth it. Learning to love yourself is a hurdle and we are constantly growing in how to love ourselves well. And then the beauty comes when you learn to love other people – Those moments driving down the road you know so well at 2am, phone calls in crucial and heartbreaking moments. Those moments that become the pieces of our life. This is not something you are supposed to miss out on and you won’t. You deserve love and community. Just be brave enough to step into it - you can do it!


    This super soft tees is one of our long-standing designs. The unisex cut makes it versatile for guys or gals. Cut the bottom hem or sleeves, layer with a flannel, throw it on with your favorite pair of jeans, go for a run in it - anything you want. These are just a few of our favorite ways to style the Love You. Love People. Tee:

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    Black skinny jeans, unbuttoned flannel, side fishtail braid

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    Leather suspenders, brown hat, dark wash jeans, casual watch.

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    Black jeans, combat boots, chambray button up tied around waist, casual watch.

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    Short sleeve flannel, dark wash jeans, casual watch, boots.

  • Bringing In Spring

  • The long Winter is slowly fading away and bright Spring days are finally waltzing their way into our lives. All of us here at So Worth Loving are ready to break out the white flowy tees + muscle tanks.

    Until we are brave enough to bring our arms and legs out of hibernation and soak up the sun, we will just plan our perfect Springtime ensembles.

                                       - mood board mode starts now -

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    Accessories on accessories. A long skirt, booties, + a classic denim vest pair well with any tee tucked in.
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    The leather pants are still sticking around into April & May - just the right mix of warm and cold when worn with a tee. **Pro Tip: Order a size up and cut the bottom of the tee for a vintage feel!!
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    When the heat wave comes the scalloped denim shorts and lightweight tees will definitely be making an appearance. This pretty little tee will be available soon so keep an eye out!
  • &. zinnia theme by seyche