Before you read my Alima Pure review for their new collection “Let Them Eat Cake” I want to let you know why it is that “I love them.”
Did you know that most cosmetic products that we put on our body contain Parabens? What the heck are Parabens? Well according to the dictionary: Parabens are any of a group of compounds used as a preservatives in pharmaceutical, cosmetics, and in the food industry.
Sounds somewhat harmless.. right? They forget to include that studies are now coming out and showing that paraben esters are in 99 percent of breast cancer tissues sampled. They are chemicals with estrogen-like properties, and estrogen is one of the hormones involved in the development of breast cancer.
When I read this study I realized I needed to go underneath my cabinets in my bathroom and throw away everything that had Parabens. Is that a dramatic response? Maybe… but I would rather take care of my body then risk an investment in a $8 lotion. I think we do a disservice to our bodies when play ignorant. I threw away Deodorants, hairspray, shampoo, hair cream, mascara, eye shadows, bronzers, liquid foundation.. EVERYTHING. Once, I cleaned everything out including all of my make-up… I needed to find a line that was mineral based, paraben free, and did NOT have SPF in it- I originally found them in the Body and Soul Magazine. The little bird caught my eye and I looked them up and that was when I found Alima Pure 4 years ago and fell in love with this line
What do I love about Alima Pure? Well if you don’t know much about them.. I will fill ya in ;) Alima Pure is a make-up company out of Portland, OR. All of their make-up is Paraben free and also is very natural. They inspire people to embrace their natural beauty. One thing that won me over was the button I received when I ordered their products that empowered me and said that “I am naturally beautiful” and the card that listed out what Beauty was.
What is Beauty?
It’s the way you smile.
It’s your captivating talent for telling a story.
It’s the way an intriguing idea changes your expression.
It’s the infectious laugh that makes you adorable.
It’s your quest for answers to curious questions.
It’s the time you put in to make the world a better place.
It’s the way the morning sun lights up your face.
It’s your ability to listen with grace.
It’s the lines on your face that define your character.
It’s your passionate, compassionate love of life.
Alima. Be your beautiful self.
This new collection “Let Them Eat Cake” is gorgeous. I loved using this collection. It made my eyes feel so mysterious and pretty. All of their products are light weight and this collection definitely is. No matter how much you put on your eyes will not fill heavy.
Devil’s Food is the deepest brown shimmer and I used it to line the eye, but you can use it to create a smoky look when you want more drama. Angel Food is a honey-golden shade - I used this as a base all over and then used the Strawberry Shortcake (sweet, pale pink with fine shimmer) to highlight my brow and The Red Velvet is a medium brown that has a definite red undertone and subtle shimmer, that I used for the crease of my eye.